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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are working with a client on their Google AdWords account. The client has been exploring the Google AdWords tools and wants to know what the conversion optimizer does. Which of the following is the best definition of the conversion optimizer?

A) The conversion optimizer helps you identify keyword lists and find negative keywords.
B) The conversion optimizer helps you measure conversions, such as purchase, signup, pageview, or leads.
C) The conversion optimizer uses your conversion data to get you more conversions at a lower cost.
D) The conversion optimizer helps you make changes to your website's landing page to see which is most effective in improving your conversion results.

2. Which of the following statements best describes the relationship between Google AdWords and the quality score?

A) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
B) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
C) The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
D) The higher a keyword's Quality Score, the better its ad position.

3. When you create a custom report in Google Analytics there are two criterion that you may use. What are they?

A) Metrics and Facets
B) Views and Reports
C) Dimensions and Metrics
D) Views and Visitors

4. You are a Google AdWords consultant to a company that sells sun glasses online. You're helping them develop their keyword list and the client is confused as you've crossed off some of their keywords. Which of the following keywords is not the same as 'sun glasses' and should be included in the keyword list?

A) Sunglasses
B) Sun glasses
C) Sun-glasses
D) Sun Glasses

5. Which of the following colors shows that the combination is performing at the same level as the original?

A) Red
B) Green
C) Yellow
D) Grey

Solutions: