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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Media Cloud Architecture and Data Model | - Core Media Cloud data objects
|
| Topic 2: Media Industry Knowledge | - Advertising and media ecosystem fundamentals
|
| Topic 3: Integration and Implementation | - System integration patterns
|
| Topic 4: Media Cloud Solutions and Features | - Core product capabilities
|
| Topic 5: Audience and Campaign Management | - Audience segmentation and activation
|
Salesforce Media Cloud Consultant Sample Questions:
Question 1
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.
Which two media types are available for planning out-of-the-box with Media Cloud?
Choose 2 answers
A. Print
B. Digital
C. Event
D. Linear
Question 2
Without custom development, with which Ad Serving Platform does Media Cloud integrate?
A. Inventory
B. Google Ad Manager
C. Marketing Cloud Intelligence
D. Facebook Ads Manager
Question 3
A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?
A. set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.
B. build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site
C. leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans
D. set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail
Question 4
Sellers for a major publisher are not entering opportunities until the deal is closed. internal sales teams compete for business with each other, with a few of them using salesforce reports to surface potential clients with ad budgeds by identifying those targeted on an opportunity owned by the competing team. this behavior has driven sales teams to collaborate on external spreadsheets where the competing sellers do not have access to the information. Which two things should a consultant include in the design to remove unwanted sales access, while continuing to support the sales team collaboration?
A. enable and use opportunity team
B. update field-level security for the amount field and update the opportunity line item related list visibility in the opportunity lightinh page to hide the field and related list from the sellers profile
C. update opportunity organization wide defaults to private
D. assign opportunity ownership to the system administrator and have a system administrator manually share the opportunity with the correct sellet and teir team
Question 5
A publisher wants to share the omniscript with a subset of partners through the experience cloud. An administrator has created a page variation and added the omniscript to the page, but the subgroup of partner users are reporting they not seeing any changes in the experience site page. Which three actions should the administrator take to help troubleshoot this issue?
A. validate that the page variation is published
B. validate that the audience for the page variation is correctly defined as assigned
C. validate that the latest version of the omniscript is enabled
D. validate flexcards are being activated with the community page and community default as targets
E. validate that the user has the mediacloudCCRuntime permission set license assigned
Solutions:
| Question 1 Answer: B,D | Question 2 Answer: B | Question 3 Answer: C | Question 4 Answer: A,C | Question 5 Answer: A,B,C |
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