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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A) Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
B) Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
C) Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
D) Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

2. LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A) The date LenoxSoft last compared data between the email provider and Salesforce.
B) When was the last time a prospect was emailed in their current email provider.
C) How many emails a month were sent from the current email provider
D) Identify the currently mailable and unmailable prospects in their current email provider.

3. LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A) Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
B) Using the data format drop-down, set the email validation option at the form level.
C) Send the content via an autoresponder email with a link to download the content.
D) Prospects with invalid emails are sent an autoresponder requesting email verification.

4. What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A) Marketing Cloud Account Engagement user ID
B) Salesforce username
C) CRM ID
D) User email address

5. LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions.
The marketing manager has the following requirements:
* Receive a notification when prospects view the page, but do not submit to see if they can retarget.
* Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A) Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.
B) Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.
C) Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.
D) Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of
"Demo Request" landing page was viewed and tag isn't "Submitted".

Solutions: