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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Reporting | - Analytics and performance evaluation
|
| Topic 2: Campaign Setup and Management | - Ad creation and structure
|
| Topic 3: Campaign Optimization | - Performance improvement techniques
|
| Topic 4: Campaign Planning | - Objective selection and campaign strategy
|
Facebook Certified media buying professional Sample Questions:
Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.
- A. Nielsen DAR
- B. Nielsen TAR
- C. Nielsen Brand Lift
- D. Millward Brown Brand Lift
- E. Audience Insights
Correct Answer: B 🗳️
Explanation: Only visible for RealValidExam members. You can sign-up / login (it's free).
You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.
- A. It is not possible to do what your client is requesting.
- B. You have to use Facebook pixel parameters in order to categorize each blog post.
- C. You have to create additional events in order to categorize each blog post.
Correct Answer: B 🗳️
Explanation: Only visible for RealValidExam members. You can sign-up / login (it's free).
You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.
- A. You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
- B. You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
- C. You should add them as administrators of your Business Manager in order to manage your digital assets.
- D. You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
Correct Answer: A 🗳️
Explanation: Only visible for RealValidExam members. You can sign-up / login (it's free).
What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.
- A. Keep your cost per result below a certain amount
- B. Get as many results for your full budget as possible
- C. Optimize campaign for best cost per result
- D. Allow Facebook auction to evenly distribute campaign budget
- E. Get a specific target price for your campaigns
Correct Answer: A 🗳️
Explanation: Only visible for RealValidExam members. You can sign-up / login (it's free).
You have a total of $28,000 for several promotions that your client would like to launch in the next 4 weeks.
They would like to promote a different products each week and ensure that you spend your budget for each of the 4 weeks.
How would you set up your budget for these campaigns?
Choose only ONE best answer.
- A. $4,000 lifetime budget with standard delivery.
- B. $28,000 lifetime budget with accelerated delivery.
- C. $28,000 lifetime budget with standard delivery.
- D. $7,000 lifetime budget with accelerated delivery.
Correct Answer: D 🗳️
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