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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Yousend the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
B) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
C) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
D) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
E) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.

2. What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?

A) Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
B) Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
C) Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
D) Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.

3. Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)

A) Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
B) Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
C) Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
D) Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
E) Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.

4. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?

A) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
B) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
C) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.

5. You havereceived requirements to create Connect Event Data Feed exports for two different integration projects. The client wishes to create two CED feeds, both including the Sent feed.
What should you do?

A) Go back to the team that developed the requirements and see if you can schedule the exports on different days. Responsys will allow the use of the same Sent value to be used in two different active exports if they are scheduled for different days of the week.
B) Create the two separate exports and ensure they both have the Sent value in them.
C) Go back to the team that developed the requirements and tell them that the Sent feed can only be used in oneactively scheduled Connect export job at one time. Determine if the same Sent feed can be sent to different file locations.
D) Create the two separate exports and use the Sent value for one export and the SentX value for the second export.

Solutions: