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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. What do you use in Unica Campaign to create a new variable for querying, segmenting, sorting, calculating, or providing output to a table?

A) Derived Fields
B) Extract Process
C) Dimension Hierarchy
D) Snapshot Process

2. What process type is used to select, merge, segment, extract, and sample customers to target in a Unica Campaign?

A) Analysis
B) Data Manipulation
C) Optimization
D) Execution

3. What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?

A) Unica Marketing Operations Financial Management Module
B) Unica Campaign Financial Management Module
C) Unica Interact
D) Unica NetInsight

4. What type of Unica Campaign trigger is used to start the execution of a command, batch file, or script after a flowchart or process is run?

A) Outbound
B) Inbound
C) Schedule trigger
D) Database trigger

5. In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?

A) Sample by percentage
B) Segment by query
C) Mutually Exclusive Segments
D) Sample by number

Solutions: