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Topics of Marketo Certified Expert, MCE Exam
Candidates must meet the test subjects before starting the preparation. Due to the fact that it will really help them get to the core.
Marketo Certified Professional, the MCE test will include the following topics:
- Principles of the program (30%)
- Targeting and personalization (16%)
- Analysis and reports (16%)
- Main administration (20%)
- Application and operation (18%)
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead & Data Management | 20% | - Lead lifecycle, status transitions and scoring - Data quality, deduplication and imports - Database segmentation and smart lists |
| Topic 2: Reporting & Analytics | 16% | - Program performance and revenue cycle analytics - Standard and custom report types - Attribution models and dashboard interpretation |
| Topic 3: Email, Landing Pages & Personalization | 16% | - Asset creation, templates and tokens - Progressive profiling and personalization - A/B testing and champion/challenger campaigns |
| Topic 4: Program Fundamentals & Campaign Execution | 30% | - Engagement programs and nurture streams - Program types, channels, statuses and progression - Smart campaign triggers, filters and flow logic |
| Topic 5: System Administration & Integrations | 18% | - CRM sync and platform integrations - User roles, permissions and workspace settings - Field management and configuration |
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