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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of regression analysis?

A) To understand the relationship between a dependent variable and one or more independent variables.
B) To calculate the average of a dataset.
C) To determine the causation between two variables.
D) To classify data into predefined categories.

2. Which of the following best describes incremental drivers in category planning?

A) Tactics that are changed often during a category planning cycle, such as temporary price reductions, ads, and displays.
B) Tactics that are only applied to niche segments within a category, such as premium product lines.
C) Decisions that remain constant throughout the category planning cycle, such as product assortment and shelf space.
D) Strategies focused on long-term category growth, such as brand positioning and market expansion.

3. What is Midtown Mart's share of wallet (SOW) for Category X?

Table shown:

A) 27%
B) 25%
C) 75%
D) 60%

4. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Prescriptive
B) Predictive
C) Descriptive
D) Generative

5. What is the primary goal of SKU rationalization in supply chain management?

A) To increase the number of products available to customers
B) To reduce complexity by removing slow-moving and redundant products
C) To eliminate all high-cost products from the inventory
D) To focus solely on high-demand seasonal products

Solutions: