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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Distribution | 12% | - Schedule and share reports with key stakeholders
|
| Topic 2: Reporting | 32% | - Determine how to use and apply date ranges
|
| Topic 3: Data Analysis | 26% | - Perform exploratory analysis and interpret results to provide insights
|
| Topic 4: Components | 30% | - Build non-admin components to address business questions
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:
- A. Enable metric filters based on "Order Value."
- B. Adjust the purchase event filter to include only "Order Completed" events.
- C. Update the segment timeframe to the last 90 days.
- D. Use a calculated metric to count unique orders.
Correct Answer: B 🗳️
Your manager requested a product performance report showing revenue from different categories. After generating the report, you notice that key product categories are missing. Upon investigation, you discover that the "Product Category" dimension was not added to the report. What should you do next?
Response:
- A. Create a calculated metric for each product category.
- B. Add the "Product Category" dimension to the report and refresh the data.
- C. Enable automatic campaign syncing for new products.
- D. Update the data source permissions for reporting.
Correct Answer: B 🗳️
Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
Response:
- A. Review Campaign Metrics
- B. Check Identity Resolution Logs
- C. Enable Real-Time Data Sync
- D. Monitor Conversion Rates
Correct Answer: A,D 🗳️
A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:
- A. Put the report in the Company folder.
- B. Grant edit access to each individual user.
- C. Share the report through email only.
- D. Grant edit access to the specific user group.
Correct Answer: D 🗳️
Which visualization do you choose for retention or churn analysis?
Response:
- A. Donut
- B. Cohort table
- C. Flowchart
- D. Histogram
Correct Answer: A 🗳️
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