Certification Path
There is no prerequisite for this Adobe AD0-E202 exam.
Adobe Analytics Business Practitioner AD0-E202 Exam
Adobe Analytics Business Practitioner AD0-E202 Exam is related to Adobe Certified Expert Certification. This exam validates the Candidate knowledge and skills of digital marketing, digital analytics, understands the business value of web technologies.
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Adobe AD0-E202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Business Analysis | 34% | - Analyze data, identify trends, outliers and anomalies - Interpret Solution Design Reference (SDR) - Define reporting strategy based on business questions - Understand conversion funnels and performance metrics |
| General Tool Knowledge and Troubleshooting | 9% | - Identify and resolve common data quality issues - Configure marketing channels and classifications - Understand dimensions, metrics, events and variables |
| Reporting and Dashboarding for Projects | 38% | - Select appropriate visualizations, fallout and flow reports - Combine dimensions, metrics, date ranges and components - Build, configure and customize Analysis Workspace projects - Use Report Builder and Data Warehouse - Schedule, share and set alerts for reports and dashboards |
| Segmentation and Calculated Metrics | 19% | - Build and validate calculated and segmented metrics - Create and configure basic segments - Apply, compare and share segments |
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